Free image bank – How to find free images If you work in marketing, where you often have to use images for your marketing campaigns, then you know how expensive it can be to use images that are legal to use for marketing purposes. You probably already know about...
Inbound v Outbound Marketing What are they and what is the difference between them? Let’s begin by offering up a definition of terms: Inbound Marketing Inbound Marketing uses methods such as opt-in email marketing, blogging, content marketing (CM), social media...
How to use SPF and DKIM By using SPF and DKIM you help with minimizing SPAM worldwide. In addition, your newsletters achieve better delivery capacity. MarketingPlatform always recommends SPF, and for larger customers, also DKIM.What is SPF? Let’s start by...
Do you measure the full effect of your newsletter? When sending out a newsletter, you have set some criteria in advance for whether the newsletter was a success or not. If you run a webshop, you first and foremost look at how many sales you can see registered....
Gamification – an introduction “I’ve heard of that, it really sounds cool, we should totally be using it… um… what does gamification mean?” Okay, opening this way might sound a little trite, but it is important to be clear what we mean here when we talk about...
